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Showing posts from April, 2018

The Persuaders/ blog 4

The Persuaders was an incredibly eye-opening film. I had never considered that the information I give to social media and my profile is just a way for adversities to collect information about myself. All of my information is public, and is sold to advertisers. That is the risk we take every time we make an email, go on a search engine, or post a twitter rant. Some of the most interesting things that were mentioned, to me, was the idea of narrowcasting in politics. While I knew about this earlier, I didn't know that the parties collected information about me before sending out a call or an email. It is incredible to think that politics has become this manipulative. In addition, I found that the biggest names in marketing were completely out of touch with reality. They were able to stereotype one person (and they said it in a way that was condescending, but hey, they are the biggest names in the field of speech) into a category that was so specific off of one piece of evidence- and...

Changing my use of media/ blog 3

Ever since we have learned about advertising techniques in class, I have been more attentive while watching commercials, movies, and even my favorite TV shows. The result has been shocking- everything that we are presented with on TV is an advertising technique. On my favorite show, Grey's Anatomy, they fail to blur out the Lexus symbol on Meredith's car, and she consistently mentions Lexus- but on AFV, all logos are blurred. On the Leinenkrugels commercial, they call their beer " the taste of summer"- when in reality, it isn't. Perfume commercials have never looked so silly to me. Companies are trying to get us to relate to them (or appreciate them) and build a relationship with their product, which causes us to buy their product. I will sub-consciously associate a Lexus with my favorite show, and with my favorite character- that is human nature. I will remember that "the taste of summer" is lemon-infused beer. Advertising couldn't get any more mani...

article versus article/ blog 2

http://www.foxnews.com/politics/2016/11/08/first-polls-close-in-2016-race-trump-projected-to-win-ind-ky-clinton-wins-vt.html https://www.washingtonpost.com/politics/election-day-an-acrimonious-race-reaches-its-end-point/2016/11/08/32b96c72-a557-11e6-ba59-a7d93165c6d4_story.html?noredirect=on&utm_term=.cfadb9e575b3 It is a fact that Fox News and the Washington Post have incredible differences when reporting the same story- Fox News leans conservative, and the Washington Post leans liberal. This divide became even more so prevalent in months leading up to the 2016 election, which resulted in favor of Donald Trump and the hidden conservatives. It is worth noting that while none of these articles are wrong, none of them are right. Ideology has been the tug o war of our society, and it's affecting the way we receive our news every day. One platform of news caters to their viewers and what they want to hear, while another bashes that platform for doing so but in return, does the...

My Relationship with the Media

My relationship with media is very dependent on which sector is being discussed. I grew up wanting nothing to do with the media- I never wanted to get Instagram or Snapchat. As I grew older, I realized how much the media controls our lives and shapes who we are as a person. Not only does it put us out there to the world, but the media also shapes how we view ourselves. My mom, for her job, has always been required to keep a strong media presence. When I was younger, I remember scrolling through some youtube comments on my mom's page that made me want to distance myself from social media even more- some users said some interesting things about her. She has always said that it's just part of the job and you have to ignore these things- but how can you ignore the hateful and gross comments that people leave? The media shaped my view on several people that day, and it has continued to do so. The notion that we can distance ourselves from the media completely has always been false t...